1st July 2014

Roger Edwards Podcast with Lucian Camp

Panacea have kindly given me the opportunity to tell you about my new podcast – The Marketing Protection and Finance (MPAF) Podcast. I’m, Roger Edwards. A marketer for 25 years, ex-MD of Bright Grey and Scottish Provident. Since I left my corporate role I’ve been able to focus on my strong interest in content marketing and social media. I felt there was a gap in the market for a interview based podcast dedicated to marketing and business ideas for financial services professionals.

The MPAF Podcast is a 30 minute audio show you download directly (see below) or from, iTunes. Each week I'll be interviewing financial services providers, advisers, experts and journalists. Interviews you can listen to in the car, on the train or on the treadmill. This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

What will you get from it? My aim is to make sure that listeners will get one or two big business ideas that they can apply to their own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I'll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

• Marketing, communications and propositions.
• Financial and protection products
• Interesting business models and campaigns

As well discussing how advisers can promote their own businesses using modern content and social media methods.

My first guest is Lucian Camp.

Lucian is one of the most well know marketers in UK Financial Services having worked, at some time, with almost every major brand. Having created several agencies over the years Lucian now runs Lucian Camp Consulting and works with financial services providers and agencies on marketing campaigns. He’s a popular speaker at industry events and has very strong views on advertising in financial services.

Listen as Lucian argues that we advertise and communicate more. He feels that financial services providers have lost touch with the consumer. Hear his suggestions for how we can re-engage.

Click to listen or right click to download

Other guests coming soon are:

Pete Chadborn on Adviser Business Models
Alan Lakey on Critical Illness Cover
Edmund Tirbutt on Customer Case Studies

Don't miss an episode - subscribe now:

• Subscribe on iTunes
• Subscribe by RSS

I hope you enjoy the show and the format. I’d love your feedback and if you would like to appear on the Podcast please let me know and I will send you a copy of the script guidelines.

Social Media, Business Development, Protection