7th June 2011

PanaceaIFA.com Appoints First Marketing Director

Panacea.com has appointed Sarah Paul as its first Marketing Director.  Reporting to Derek Bradley, ceo, Sarah will be responsible for the development and implementation of the marketing and communications strategy across Panacea.com’s activities and its e-Business proposition. 

She joins Panacea.com from MetLife where she was Marketing Manager. During her 13 years’ experience of marketing and e-Business in the financial services industry, she has held roles at The Hartford and RBS Insurance.

Derek Bradley, ceo of Panacea.com says:

“Sarah’s appointment is part of our growing commitment to develop the brand further.  We aim to make  Panacea.com the first port of call for IFA firms to access the very best of educational support, product information, technical training and advice from industry providers and suppliers all in one central place and at no charge to IFA firms.

He continues:  “This new role is part of our strategic plan to bring people into the organisation who can support and position our business for the transitional phase of RDR and beyond.”

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