17th March 2021
Rathbones In the KNOW blog: ESG: A package deal
From the outside looking in, sustainable investment analysis may seem like information overload. Amid all of the data, is it possible to see both the forest and the trees? Rathbone Greenbank deputy head of research Kate Elliot says yes.
Every once in a while, I need to immerse myself in nature. Like anyone else, the trappings of the modern world can feel a little overwhelming at times, be it parenting, Zoom calls, or simply braving B&Q on a rainy Saturday afternoon.
Sometimes nothing clears my mind and recharges my batteries better than finding a quiet trail in the countryside where I can escape the noise and business of the city. It’s the simplicity of it that I like – especially after a working week spent trying to make the complicated seem straightforward.
I imagine many investors might feel overwhelmed by the information being thrown at them, particularly on the sustainability side of things. For starters, no one can decide what to call it. Is it responsible investing? Sustainable investing? Ethical investing? Impact investing? Talk about a big hurdle to clear before we’ve even got started.

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