26th February 2021

Prudential: Cash is king! Or is it?

Should your clients look beyond cash ISAs to stocks and shares?

According to the Bank of England, 28% of households have seen savings increase in 2020. That could mean they have a cash pile sitting unproductively earning minimal interest. 

Source: Bank of England.

Are your clients keeping their money in cash?

Let Prudential help you explain the reality of investing today. With the volatile markets we’ve seen recently your clients may feel like investing is too risky. This client approach email template will help you explain investment and inflation risk so you can discuss the level of risk they’re comfortable taking and balance that with the level of rewards they’re aiming for.

Please remember the value of an investment can go down as well as up and your clients may get back less than they’ve paid in.

You can also find details and benefits of the Prudential ISA in their client guide – useful for explaining their proposition to your clients.

Visit their tax year end support hub for pension and ISA planning tips and ideas, including useful tools and calculators.

Tax, Trust & ISA, Investments