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Orbis Investments: The importance of building trust

Investment news for Financial Advisers & Paraplanners

24 Jun 2019

Orbis Investments: The importance of building trust

Investors often don’t achieve the investment outcomes they could. That’s the consistent conclusion from studies such as the annual Dalbar analysis of investor behaviour. From choosing inappropriate investments, to switching investments at the wrong times, investors are often said to be their own worst enemy.

In Are your clients investing too aggressively, or too conservatively? we explained some of the psychological factors that can indeed make people act against their own interest, and offered some suggestions to help you mitigate them. But when the going gets tough, as it regularly does when investing, your job gets harder. Often overlooked, but critical, is not just for your clients to trust you, but for you and them to trust us.

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